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Build Team, Owner Reflect On Motor Yacht JOY, New Feadship Yacht Charter

What do you get when you merge the vision of a new yacht owner who has never owned a boat, with the talents of Europe’s leading design studios and Holland’s premier yacht builder?

The answer is the radically-styled 70 meter Feadship motor yacht JOY.

Launched in July,  the latest creation by the craftsmen at Feadship Royal Dutch Shipyards, superyacht JOY was built for a young American owner from New York. Amazingly, it is not only the first yacht he has ever built – it is the first yacht he has ever owned.

Joy yacht aft


Jana Sheeder, President of 1-800 Yacht Charters, commented on how the owner’s lack of involvement in the yachting industry led to the creation of a unique vessel, unlike any other yacht in the 70 meter range: “You take an ambitious, youthful person, who has no pre-conceived bias as to what is expected when you design and build a superyacht, and you open the door to a fresh perspective on how a yacht can reflect the owner’s vision of what The Superyacht Experience can be.”

At the commencement of the project, the owner’s brief was simple and clear, and brimming with the optimism of youth:  “Create something totally different to every other yacht.”

Recognizing the need to bring a fresh approach to the entire project, Feadship reached out to designers never before retained.  For the avant-garde exterior, they turned to the design studio of Bannenberg & Rowell.  Interior architecture was assigned to Studio Indigo. Visually, superyacht JOY looks like no other. The wide walkways and flow between the interior and exterior spaces are without precedent on superyachts of this size. Dickie Bannenberg commented, “You will see there are a lot of sculpted and rather complex surfaces that give the design a very unique look.”

Feadship JOY in the factory on launch day


Of course, crafting the  fascinating concave shapes in the yacht’s superstructure presented challenges to the builder.  At the launch ceremony, Feadship director Jan-Bart Verkuy said, “(motor yacht ) JOY was an incredibly complicated boat to build with so many shapes and lines. We are very grateful to the fairing gods at Feadship and all the other craftsmen who have showcased their skills on such a unique boat.”

The proud new owner was equally pleased by the results of the challenging build.  “Studio Indigo has worked amazingly hard to produce such a gorgeous design with an incredible focus on detail. I’m also delighted with Bannenberg & Rowell’s sleek and progressive profile that reflects my desire to go forward into the future.”

With a yacht name reflecting the owner’s joyous enthusiasm for life and the opportunities for self-growth and exploration that only time aboard a yacht can bring, the owner reflected on a recent visit he made to New York’s Central Park. “When I saw the statue of Columbus it reminded me of how much joy this explorer felt when he first saw land. Today is my moment of joy as something I have long dreamt about has come to light. I’m incredibly happy and sincerely grateful to Feadship and all the other team members who made this happen.”

For her part, Sheeder is thrilled to have the opportunity to promote this yacht to her clients seeking wellness yacht charters. “The mix of spa-like amenities is amazing, from the Jacuzzi sun deck, to the massage room, to the ocean-level beach club. Where else can you exercise in a gym with panoramic views of the sea, and then rest and reflect in a minimalist interior with textures and colors designed to invoke feelings of tranquility and wellness?”

 “In a sea of cookie-cutter designed boats, this is a transcendent yacht that will quickly set a new standard in the charter market.”


Rates for a St Martin yacht charter in winter start at $600,000 per week.  Rates for summer, 2017 Monaco yacht charters start at €600,000 per week.  Charter superyacht JOY through 1-800 Yacht Charters at

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About Jana Sheeder

1-800 Yacht Charters. Providing The Superyacht Experience since 1976. Luxury yacht charter vacations in the Mediterranean, Caribbean, Bahamas, South Pacific, South Florida, Miami and the Keys, Italian Rivera, Belize. Megayacht charter company focused on generosity, Pay it Forward, Random Acts of Kindness, giftivism, giving back to the ocean, to the needy, and the environment with every superyachting charter. Providing eco-friendly alternatives while on yacht charters and known for 6 star customer service, experience, and generosity.

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