After 30+ years in the business, 1-800 Yacht Charters is still doing the things that earned them the title of “World’s Best Private Cruise” as recognized by Forbes.com.
So how does the company continue to attract active, well-traveled clients when many of their competitors offer the same yachts? According to company President, Jana Sheeder, it’s all about “Focus.”
“We don’t charter yachts,” says Sheeder, “we deliver The Superyacht Experience to our clients.”
Jana Sheeder, President of 1-800 Yacht Charters and 1-800 BAREBOAT
Sheeder goes on to explain her company’s philosophy: “Our mission began with a simple question – ‘What would happen if we built our business for #generosity?’ Instead of assuming that people want to simply maximize self-interest, our decision to focus on generosity allowed us to cater to our clients’ deeper motivations to make the world a better place.”
“This focus has propelled us to move beyond the basic rental of yachts and to deliver a true Superyacht Experience. While our competitors focus on finding the customer the “right boat,” we choose to take a more holistic approach.”
When a #luxury yacht charter inquiry comes in, Sheeder and her team of consultants interview the potential clients to learn what makes them tick.
“Today’s affluent world travelers are looking for more than just a static vacation on a yacht, says Sheeder. “They’re wired, connected, and driven by sustainability and the greater social good.”
Sheeder says the clients hope to immerse themselves and participate in unique cultural events and #voluntourism, and their chartered yacht serves as a platform to an eco-friendly adventure. “It’s a chance to reconnect with family and friends, embrace diverse cultures, and rejuvenate mind, body, and spirit,” says Sheeder. She chuckles and adds, “Sometimes, we don’t even discuss particular yachts until our second or third conversation.”
Sheeder admits some clients are puzzled at first, as most charter brokers immediately try to match the client to a particular yacht and crew. “At some point, they realize our entire focus is on them,” says Sheeder. “We share with them our sense of purpose, our commitment to promoting yachts and crews dedicated to protecting our environment, and how we created our business for generosity. Then, we explain our ‘Best Price Guarantee’ – something no other yacht charter brokerages offer in our industry.”
For Sheeder, focusing on generosity, sustainability, and taking the time to learn what motivates her clients is a recipe for success and fosters a deep sense of fulfillment. “We create a bond where we and the client work together [holding her hands together with fingers entwined] – synergistically – not only to create a special experience, but to make a difference in the world.”
1-800 Yacht Charters – Delivering Your Superyacht Experience Since 1976(TM)
Best Selection: Global Database of over 1400 Yachts.
Best Guarantee: We Will Meet or Beat ALL Competitors’ Rates
Best Brands: The Most Exclusive Yacht Builders.
Best Yacht Charter Destinations: Yachts in Dozens of Popular, as well as Exotic, Locales
Best Events: Corporate Hospitality and Special Event Charters
-International Superyacht Society
-Florida Yacht Brokers Association
-Caribbean Yacht Brokers Association
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