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Small Details Can Make Or Break Your Yacht Charter

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I love yacht shows, but probably for a different reason than most yacht charter brokers.  Sure, it’s a chance to see the newest yachts as they enter the market.  It is also a special opportunity to sample gourmet treats prepared by Michelin-star yacht chefs.  My associates refer to me as a wannabe gastronome.

For me, the real intrigue of attending a yacht show or yacht open house is the chance to watch our company President, Jana Sheeder, as she boards a yacht, inspects the vessel, and meets the crew.


Photograph of 4 people, smiling at the camera. They are standing in the main salon of a superyacht. The three people on the left of the photo are wearing black t-shirts and name badges on lanyards. The person on the right side of the photo is wearing a white blouse and gold name badge.



So what sets Jana apart from other charter brokers?  What is it that allows 1-800 Yacht Charters to innovate beyond the basic rental of yachts and to deliver what we call, The Superyacht Experience™ to our clients?

I’ll let Jana explain our point of difference.


“Attention to detail and focus on perfection are at the core of our business philosophy.  Aristotle is credited with the saying, ‘The whole is greater than the sum of its parts.’   We truly believe in the famous philosopher’s message.  It is easy to fall into the trap of analyzing a yacht’s onboard amenities.   Others see features, above benefits. Certainly, items like an ondeck hot tub, an outdoor cinema area, and Hamman spa draw your attention to a yacht, but it’s the small things, some tangible, some more of a feeling, that can make or break the onboard superyacht experience for a client.”   




Here is an example of Jana’s point.   Recently aboard a yacht new to the market, 2016 Benetti motor yacht DREW.   During Yachts Miami Beach (February, 2017), at our city’s premier luxury yacht charter and sales show.  Other guests focused on the yacht’s layout and her unique design components. For instance, the covered seating area and hot tub, positioned on the forward Portuguese deck.  It is different, because it is not on the sundeck-  where most yachts locate their on deck Jacuzzi.  What was Jana looking at?  The soap and lotion dispensers in a cabin’s ensuite bath…


Photograph of a tray of bath products on a yacht. The products are all made by Molton Brown. The tray is beige, and the vanity is light colored marble.


“They provide Jo Malone soap and lotion to the guests,” Jana called out to me.  Later, she would explain the importance of providing quality skincare products to the charter guests.


“An article about the British Royal Wedding claimed Kate Middleton used Jo Malone Lime Basil & Mandarin to scent Westminster Abbey on her wedding day.  I researched the brand and was impressed by the unique, original scents.  It may seem strange to the casual observer, but the brand and quality of the soaps and lotions provided to the charter guests can be integral to the overall superyacht experience – especially for the female guests.  The fragrances provided by the yacht should be subtle, so as not to clash with any perfumes or colognes worn by the guests.  Additionally, the lotions need to have a nourishing texture since the charter guests are exposed to sun, salty water, and outside air much of the time during the cruise.”


As we moved from yacht to yacht, Jana would make notes and take photos of many items and features of the vessel, including the toiletry products displayed in the bathrooms.   She would make a star of approval on her list next to brands like Molton Brown, Byredo, and Aesop Resurrection Aromatique.




Here are other small and seemingly inconsequential items we critique during our yacht inspections.


First, floral arrangements.  Not so much the fact that flowers are displayed, but rather when they are displayed.  We always inquire from the crew if fresh flowers are put out on the morning of the last day of the charter.  This one simple act can have a positive impact on the charter guests, as they feel their last day on board is as fresh and inviting as their first day.

Second, bed sheets and thread count.  Affluent travelers appreciate an experience that mirrors their lifestyle.  The quality of linens, including bed sheets, towels in the ensuites, cloth napkins on the dinner table, etc. must reflect both the yacht’s upscale aesthetic and that of the charterer guests.




Third, personal hygiene.  Many of our charter clients enjoy lifestyles that includes the services of personal attendants. For instance, chefs, maids, butlers, and personal assistants.   These supernumeraries are well-dressed and well-groomed.  Their demeanor and appearance is a reflection of their employers.   When client are onboard, the yacht’s crew assumes some of these roles, especially in terms of waitstaff.  Jana will often discretely look at the fingernails of the deckhands and the stewardesses.  This is to see if their nails are neatly trimmed and manicured.  We also take note of the crew’s uniforms.  Are they new?  Clean?  Ironed and pressed?

Photograph of Jana Sheeder on the dock at a superyacht show. She is looking toward the left side of the photograph. There is a large white yacht behind her.



Many luxury yacht charter vessels have similar layouts and amenities.  Taking a holistic approach to small details has helped Jana and her team focus on continually striving for perfection.  Jana Sheeder realizes attention to details can mean the difference between a good vacation and a truly memorable superyacht experience.



Does a private luxury yacht charter sound like an ideal vacation for you and your family?  Reach out to Jana and our team at 1-800 Yacht Charters.  Call our 24 hour hotline for a live chat with one of our charter consultants.  Call or text  305-720-7245.  We stand by, at your service. 

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Superyacht Project – Will Oceanco yacht AMARA Join the Luxury Yacht Charter Fleet?

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AMARA yacht with night lights on


Danish builder Oceanco unveiled their superyacht project.  She is the 120 meter yacht AMARA.  In specific, she debuted at the Dubai International Boat Show (DIBS).



The yard continues to push the boundaries of design.  Oceanco yacht AMARA showcases the builder’s new “lifestyle philosophy” concept. She places great emphasis on a family-oriented style of living.  Sam Sorgiovanni, the yacht’s designer, describes the resort-style concept of the project.  Besides this, Mr. Sorgiovanni says, “…the interior and exterior design work in harmony to create a holistic feeling of a relaxed well-appointed resort.”



Our quick review of the yacht’s initial technical specs discovers an interior with a contemporary style.  She has natural tones and light woods.  Her design is to embrace the ‘resort’ lifestyle.  Plenty of wide open spaces and natural light lend to the relaxed atmosphere. She is an amazing superyacht project.

AMARA beach club with giant pad for sunbathing

Amara features many onboard amenties. For instance, 2 theatres, 2 Majilis-style areas (Majilis means “a place of sitting” in Arabic), and a climbing wall.  In addition, she has an upper deck waterfall that flows into the main deck swimming pool.  There is a wellness areas on the lower deck, including Hammam steam bath and a beauty salon.  This gorgeous yacht also has a water slide and a circular relaxation pod that suspends over the water.  How unique is she!








Circular pad with pillow suspended over the side of the yacht - new relaxation feature on AMARA



Oceanco has a solid reputation for building luxury yacht charter superyachts. For example, 56 meter The WELLESLEY and the massive 95 meter Oceanco yacht INDIAN EMPRESS are in their fleet.  Briefly, we lick our chops to be the first to offer this.  Motoryacht  AMARA promises to be popular for our clients.



According to our company president, Jana Sheeder, we may have to wait a while.

“As we are seeing with the 70 meter Heesen yacht GALACTICA SUPER NOVA, also a new concept in resort-style yachts, I believe yacht AMARA will enjoy extensive private use by her owner prior to becoming available for charter.  The good news is that we continue to witness growth in the experiential travel sector, especially with an emphasis on wellness yacht charter vacations.  The demand for superyachts with resort facilities such as spas and beauty salons is strong, and the eventual owner of AMARA will be in a solid position to capitalize on this growing business trend.”  



Here’s the Danish builder’s press release via PRNewswire:

Oceanco Unveils Amara – A 120-Meter ‘Resort’ Yacht


ALBLASSERDAM, The Netherlands, February 28, 2017 /PRNewswire/ —

Amara, Oceanco’s newly designed and engineered 120-meter private yacht concept, designed in collaboration with Sam Sorgiovanni Designs was unveiled by His Excellency Saeed Harib, Secretary General of Dubai Sports Council, Vice President and Chairman of Dubai International Marine Club – Mina Seyahi, and Senior Advisor to the Dubai International Boat Show.

Oceanco revealed the lifestyle philosophy of creating a yacht designed for extended families and friends. Amara provides unparalleled living and entertainment facilities for up to 20 guests. The contemporary interior with natural timber, stone and textural carpets and fabrics blend to create an inviting and natural environment.

“In designing the exterior lines of Amara, I wanted to portray a very strong and muscular form that was progressive in design but with a timeless appeal,” says Sorgiovanni. Its long bow accentuates the vessel’s generous proportions. Most importantly, the interior and exterior design work in harmony to create a holistic feeling of a relaxed well-appointed resort.

The lower level deck opens up to reveal an expansive beach club resort that offers 3-way access to the sea; port starboard and aft. Also on this deck is a comprehensive wellness area with banya, hammam, beauty treatment lounge and a cinema experience for 16 persons.


A waterfall from the upper deck cascades down into the main deck swimming pool. And the main deck is party central, featuring a stunning pool bar, opening balconies and large entertainment areas.

The upper deck has an outstanding owner’s apartment with a private plunge pool and open-air aft deck dining for 20+ people.

The gym with a capital view is located on the bridge deck. For intimate gatherings there are two Majilis-style areas (meaning, “a place of sitting” in Arabic, per Wikipedia) aboard. In addition, there is a quixotic cabana style open-air cinema on the sun deck.  There is something special for young guests and those young at heart.  Specifically, there are accommodations for fun sports equipment. These include as a climbing wall and water slides.

Amara reflects Oceanco’s applied evolutionary thinking, allowing clients to shape their way of life onboard. Amara will take you from the crystal waters of the Maldives to the iconic Caribbean islands, from the ancient marvels of the Mediterranean to the golden sands of Sri Lanka, in privacy, safety, and tranquility.



In conclusion, come experience healing and restorative powers.  This is The Superyacht Experience™ by 1-800 Yacht Charters.  Reconnect with your family and rejuvenate your mind. Additionally, rejuvenate your body and spirit.  Prices from $200,000 to $1,000,000 per week for up to 12 guests.  Text WELLNESS to 305-720-7245 or fill out our convenient online inquiry form at for further details about our yachts, spa-level amenities, and exotic destinations.

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