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2012 Luxury Yacht Charter Top Trend – Wellness Vacations

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Photograph of two calendars showing the year number only. One says 2011, and the other says 2012.  They are white spiral bound, with black font.

2011 to 2012

 

A YEAR MAKES A DIFFERENCE

Last week, we reported on an increase of newly-built superyachts entering the market, in combination with fewer weeks of yachting vacations being sold.

 

INCREASE IN SUPERYACHTS

In the category of yachts from 30 to 50 meters (about 100 to 165 feet), there was a 28 per cent increase in the number of yachts on the charter market in 2010. At the same time, the same market segment saw a reduction of 10.7 per cent in weekly base rates.

 

DECREASE

A decrease in the number of charter weeks sold worldwide (down 9 percent in 2010, from 2009) and increased competition due to a growing number of new yachts, means owners must look for new ways to attract potential customers.

 

MARKETING TREND IN YACHTING

So what is emerging as the newest marketing trend in 2012 to lure new and repeat clients?

WELLNESS VACATIONS…

 

Photo of a massage bed in middle of room with calming photos on the wall

Spa on a superyacht



SPA AND WELLNESS CHARTERS

The largest yachts in the world have accepted the challenge to compete with the world’s best land-based spas. Exercise equipment, once a novelty on yachts and relegated to a small area on deck, has given way to fully-equipped onboard fitness centers and workout rooms. 

 

Photograph of motoryacht LADY S at anchor. She is a big white boat. She is facing the left side of the photo.

Amels yacht, LADY S

LADY S YACHT

NFL Washington Redskins owner Daniel Snyder, for example, recently purchased the Amels motor yacht LADY S.  Spa type upgrades on the 70 meter yacht include a heated Jacuzzi dip pool with swim jets and in-water exercise bar, Summit-brand deck furniture, a Turkish sauna, and full gym with Woodway treadmills, Techno Multi Cross training platform, a Synchro Excite, and stationary bicycle.

Profile photograph of yacht HIGH POWER III underway. Calm sea, waves lapping underneath yacht as it moves. Rock mountain in the back left side of photo.

HIGH POWER III YACHT

The recently-launched 70 meter motor yacht HIGH POWER III provides an entire deck for wellness.  The existence of an true “Spa Deck” shows how unique this Italian-built yacht really is.

A sauna, steam room, and fully-equipped gym are complimented by a private outdoor area with comfortable sunbeds. Adjacent massage and beauty rooms serve as suitable options for total relaxation. Breakfast, light lunches, even barbecues can be enjoyed outside on the spa deck as well, for the outside forward area has been set up with a bar and barbecue.

 

TRENDS IN WELLNESS

Look for 2012 to be the year onboard masseuses and wellness crew members offering aromatherapy, meditation, and yoga classes becoming commonplace on many of the world’s newest yachts.

 

HOW TO BOOK A YACHT CHARTER

Rent private yacht – Ease your mind and body with a wellness vacation.  Contact the 1-800 Yacht Charter specialists at https://www.1800yachtcharters.com/book-now-contact-us/ today.

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