Last week, we reported on an increase of newly-built superyachts entering the market, in combination with fewer weeks of yachting vacations being sold.
INCREASE IN SUPERYACHTS
In the category of yachts from 30 to 50 meters (about 100 to 165 feet), there was a 28 per cent increase in the number of yachts on the charter market in 2010. At the same time, the same market segment saw a reduction of 10.7 per cent in weekly base rates.
DECREASE
A decrease in the number of charter weeks sold worldwide (down 9 percent in 2010, from 2009) and increased competition due to a growing number of new yachts, means owners must look for new ways to attract potential customers.
MARKETING TREND IN YACHTING
So what is emerging as the newest marketing trend in 2012 to lure new and repeat clients?
WELLNESS VACATIONS…
Spa on a superyacht
SPA AND WELLNESS CHARTERS
The largest yachtsin the world have accepted the challenge to compete with the world’s best land-based spas. Exercise equipment, once a novelty on yachts and relegated to a small area on deck, has given way to fully-equipped onboard fitness centers and workout rooms.
Amels yacht, LADY S
LADY S YACHT
NFL Washington Redskins owner Daniel Snyder, for example, recently purchased the Amels motor yachtLADY S. Spa type upgrades on the 70 meter yacht include a heated Jacuzzi dip pool with swim jets and in-water exercise bar, Summit-brand deck furniture, a Turkish sauna, and full gym with Woodway treadmills, Techno Multi Cross training platform, a Synchro Excite, and stationary bicycle.
HIGH POWER III YACHT
The recently-launched 70 meter motor yacht HIGH POWER III provides an entire deck for wellness. The existence of an true “Spa Deck” shows how unique this Italian-built yacht really is.
A sauna, steam room, and fully-equipped gym are complimented by a private outdoor area with comfortable sunbeds. Adjacent massage and beauty rooms serve as suitable options for total relaxation. Breakfast, light lunches, even barbecues can be enjoyed outside on the spa deck as well, for the outside forward area has been set up with a bar and barbecue.
TRENDS IN WELLNESS
Look for 2012 to be the year onboard masseuses and wellness crew members offering aromatherapy, meditation, and yoga classes becoming commonplace on many of the world’s newest yachts.
The owner of super yacht KISMET, Floridian Shad Khan, announces a donation of $1 million dollars to help Covid-19 relief efforts.
As a result, the funds will be given to several northeast Florida organizations.
WHO IS YACHT KISMET OWNER?
Khan is an avid yachtsman and owner of the NFL Jacksonville Jaguars.
WHO RECEIVES COVID-19 DONATION MONEY?
The gifts will be distributed to multiple groups, such as
Florida’s First Coast Relief Fund – $400,000
Feeding Northeast Florida – $75,000
Clara White Mission supporting the homeless in Jacksonville – $75,000
Jacksonville Public Education Fund – $50,000
American Red Cross / Jacksonville chapter – $50,000
STATEMENT ON JACKSONVILLE JAGUARS SITE
The Jaguars released a statement by Khan on the team’s website to announce the gift. It reads, in part:
“I want to say thank you to every group or individual who is personally stepping up for the people of Jacksonville during these uncertain times”
Obviously an incredibly generous person. We are so proud to charter his beautiful yacht and to be in the same industry.
YACHT KISMET DETAILS
Again, Khan owns the 312 foot superyacht KISMET. She is a 2014 Lurssen. Specifically, she accommodates up to 12 guests in 6 staterooms. The yacht employs a crew of 28 attend to the charter guests. The crew members also handle the daily operation of the yacht. In fact, yacht operations include food and beverage service, and all onshore logistics. Common logistics involve tours and event reservations, vehicle transportation, and airport transfers.
The yacht charters for €1,200,000 per week. Her rate includes the yacht, crew, and use of onboard amenities. Also included in rate is use of watertoys. Any local VAT and all running expenses (for instance, food, fuel, bar and dockage) are additional. Eastern and Western Mediterranean are available ports of call for summer 2020.
WHAT IS SUMMER 2020 DESTINATION?
Multiple islands in the Eastern and Western Med. For example,
Albania
Balearic Islands
Canary Islands
Catalonia
Corsica
Costa del Sol
Croatia
Cyprus
French Riviera & Monaco … in addition,
Greece – Aegean/Cyclades Sea, Ionian Sea
Italy – North (mainland), Sardinia, Sicily, South (mainland)
It should be noted that Khan plans to make additional contributions as needed. What a generous hero! He is ready to help his fellow Floridians combat the Coronavirus. As of March 30, the state of Florida reports 5705 cases and 77 deaths.
For additional information or to charter superyacht KISMET, please CLICK HERE today.
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