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Last week, we reported on an increase of newly-built superyachts entering the market, in combination with fewer weeks of yachting vacations being sold.
In the category of yachts from 30 to 50 meters (about 100 to 165 feet), there was a 28 per cent increase in the number of yachts on the charter market in 2010. At the same time, the same market segment saw a reduction of 10.7 per cent in weekly base rates.
A decrease in the number of charter weeks sold worldwide (down 9 percent in 2010, from 2009) and increased competition due to a growing number of new yachts, means owners must look for new ways to attract potential customers.
So what is emerging as the newest marketing trend in 2012 to lure new and repeat clients?
The largest yachts in the world have accepted the challenge to compete with the world’s best land-based spas. Exercise equipment, once a novelty on yachts and relegated to a small area on deck, has given way to fully-equipped onboard fitness centers and workout rooms.
NFL Washington Redskins owner Daniel Snyder, for example, recently purchased the Amels motor yacht LADY S. Spa type upgrades on the 70 meter yacht include a heated Jacuzzi dip pool with swim jets and in-water exercise bar, Summit-brand deck furniture, a Turkish sauna, and full gym with Woodway treadmills, Techno Multi Cross training platform, a Synchro Excite, and stationary bicycle.
The recently-launched 70 meter motor yacht HIGH POWER III provides an entire deck for wellness. The existence of an true “Spa Deck” shows how unique this Italian-built yacht really is.
A sauna, steam room, and fully-equipped gym are complimented by a private outdoor area with comfortable sunbeds. Adjacent massage and beauty rooms serve as suitable options for total relaxation. Breakfast, light lunches, even barbecues can be enjoyed outside on the spa deck as well, for the outside forward area has been set up with a bar and barbecue.
Look for 2012 to be the year onboard masseuses and wellness crew members offering aromatherapy, meditation, and yoga classes becoming commonplace on many of the world’s newest yachts.
Rent private yacht – Ease your mind and body with a wellness vacation. Contact the 1-800 Yacht Charter specialists at https://www.1800yachtcharters.com/book-now-contact-us/ today.
This entry was posted in News and tagged wellness spa, wellness, steam room, Top trends, wellness vacations, statistics, marketing trends, High Power III, spa deck, aromatherapy, NFL, Washington Redskins, Daniel SnyderPosted on
The owner of super yacht KISMET, Floridian Shad Khan, announces a donation of $1 million dollars to help Covid-19 relief efforts.
As a result, the funds will be given to several northeast Florida organizations.
Khan is an avid yachtsman and owner of the NFL Jacksonville Jaguars.
The gifts will be distributed to multiple groups, such as
The Jaguars released a statement by Khan on the team’s website to announce the gift. It reads, in part:
“I want to say thank you to every group or individual who is personally stepping up for the people of Jacksonville during these uncertain times”
Obviously an incredibly generous person. We are so proud to charter his beautiful yacht and to be in the same industry.
Again, Khan owns the 312 foot superyacht KISMET. She is a 2014 Lurssen. Specifically, she accommodates up to 12 guests in 6 staterooms. The yacht employs a crew of 28 attend to the charter guests. The crew members also handle the daily operation of the yacht. In fact, yacht operations include food and beverage service, and all onshore logistics. Common logistics involve tours and event reservations, vehicle transportation, and airport transfers.
The yacht charters for €1,200,000 per week. Her rate includes the yacht, crew, and use of onboard amenities. Also included in rate is use of watertoys. Any local VAT and all running expenses (for instance, food, fuel, bar and dockage) are additional. Eastern and Western Mediterranean are available ports of call for summer 2020.
Multiple islands in the Eastern and Western Med. For example,
It should be noted that Khan plans to make additional contributions as needed. What a generous hero! He is ready to help his fellow Floridians combat the Coronavirus. As of March 30, the state of Florida reports 5705 cases and 77 deaths.
For additional information or to charter superyacht KISMET, please CLICK HERE today.
#covid-19 #donations #yachtcharter #coronavirus
This entry was posted in Yacht Charter News and tagged Western Mediterranean, Eastern Mediterranean, Mediterranean yacht charter, Eastern Mediterranean yacht charter, kismet, French Riviera, NFL, Western Mediterranean yacht charter, queen b, superyacht owner, Cyprus yacht charters, yacht owner, Covid-19, Coronavirus, Kahn, donation, American Red Cross, Feeding Homeless, Jacksonville JaguarsPosted on