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Last week, we reported on an increase of newly-built superyachts entering the market, in combination with fewer weeks of yachting vacations being sold.
In the category of yachts from 30 to 50 meters (about 100 to 165 feet), there was a 28 per cent increase in the number of yachts on the charter market in 2010. At the same time, the same market segment saw a reduction of 10.7 per cent in weekly base rates.
A decrease in the number of charter weeks sold worldwide (down 9 percent in 2010, from 2009) and increased competition due to a growing number of new yachts, means owners must look for new ways to attract potential customers.
So what is emerging as the newest marketing trend in 2012 to lure new and repeat clients?
The largest yachts in the world have accepted the challenge to compete with the world’s best land-based spas. Exercise equipment, once a novelty on yachts and relegated to a small area on deck, has given way to fully-equipped onboard fitness centers and workout rooms.
NFL Washington Redskins owner Daniel Snyder, for example, recently purchased the Amels motor yacht LADY S. Spa type upgrades on the 70 meter yacht include a heated Jacuzzi dip pool with swim jets and in-water exercise bar, Summit-brand deck furniture, a Turkish sauna, and full gym with Woodway treadmills, Techno Multi Cross training platform, a Synchro Excite, and stationary bicycle.
The recently-launched 70 meter motor yacht HIGH POWER III provides an entire deck for wellness. The existence of an true “Spa Deck” shows how unique this Italian-built yacht really is.
A sauna, steam room, and fully-equipped gym are complimented by a private outdoor area with comfortable sunbeds. Adjacent massage and beauty rooms serve as suitable options for total relaxation. Breakfast, light lunches, even barbecues can be enjoyed outside on the spa deck as well, for the outside forward area has been set up with a bar and barbecue.
Look for 2012 to be the year onboard masseuses and wellness crew members offering aromatherapy, meditation, and yoga classes becoming commonplace on many of the world’s newest yachts.
Rent private yacht – Ease your mind and body with a wellness vacation. Contact the 1-800 Yacht Charter specialists at https://www.1800yachtcharters.com/book-now-contact-us/ today.
This entry was posted in News and tagged wellness spa, wellness, steam room, Top trends, wellness vacations, statistics, marketing trends, High Power III, spa deck, aromatherapy, NFL, Washington Redskins, Daniel SnyderPosted on
As the world’s largest yachts continue to grow larger and larger each year, so too do the ideas of superyacht owners as to what features and amenities will make their, “floating villas” stand out from the crowd. This demand for over-the-top luxury pushes high-profile yacht designers to continually “reinvent” the ultimate onboard amenities.
No longer is an ondeck Jacuzzi style spa satisfactory. Now, the hot tub must double as a wave-generating swimming pool – with a backlit waterfall cascading over the edge of the spa into a smaller reflection pool. Along a similar innovation path, our company President, Jana Sheeder, recently toured a new build megayacht with designer Evan Marshall. The Marshall-designed yacht features a sundeck with a sunken-floor lounge area that can be flooded with several inches of water, to create a faux beach atmosphere – with the legs of the chaise lounges in the cool water!
Company President, Jana Sheeder, and our charter team returned from the Fort Lauderdale Boat Show where many manufacturers and designers displayed their latest innovations and concepts. They took notes of the latest trends that are becoming more and more popular with superyacht owners and designers. Here are the top three amenity design trends seen for 2018:
In prior years, most sundeck bars were intentionally undersized, to make room for the storage of watertoys on deck. With the advent of more yachts keeping the tenders and toys in garages, the ability to expand ondeck amenities has seen an increase in large outdoor wetbars, built with luxurious stones, polished finishes, and mood lighting. The bars have become focal points ondeck – places where families and friends gather for extended periods to socialize and enjoy the fresh air and seaviews.
One of the most magnificent outdoor bars is located on the sundeck of Lurssen yacht SOLANDGE. The large curved bar is positioned to the port side and boasts an opaque lighting design that creates a glamorous evening hang-out. This 85 meter Lürssen superyacht was designed by Espen Øeino and has many other notable design features, including a spectacular superyacht fireplace.
Fun, unusable rooms are now popping up on the largest superyachts – from superyacht gyms and spas to cinemas and nightclubs, all designed around the owner’s passions and what they think will appeal to yacht charter guests. Designer Tim Heywood reflects on the trend:
“Lifestyle-specific rooms — from casinos to underwater viewing rooms to other ideas such as snow rooms, meditation spaces, art galleries or anything designed to meet an owner’s particular needs — have all featured in my designs. In fact, our first cryotherapy room is in production, and it won’t be the last.”
Interior designers Redman Whiteley Dixon created an amazing wellness area onboard the 63 meter Feadship motor yacht LADY BRITT. The standout room in this area is the Finnish sauna, which opens on to the ocean. Namaste … Charter guests can literally heat up, then take a plunge into the cool ocean. The wellness area features space for massage and hairdressing, and the gym’s panoramic sliding glass doors open to the large spa pool on the sundeck.
With more designers relegating tenders and watertoys to side-opening garages on superyachts, prime aft areas that once housed these items are being redesigned with hydraulic balconies and decks to serve as open–air beach clubs. First generation beach clubs were little more than extended swim platforms with tender garages emptied of their contents to make room for a lounge chair or two. Newer designs offer bars, lounges, and spa access points. The best of the new generation clubs serve as all-round waterfront entertaining venues.
Rarely do you find beach clubs on sailboats, yet sail yacht AQUIJO is anything but an ordinary sailboat. The editors of Boat International magazine described her club area: “As the world’s largest ketch, she has more than enough room to accommodate a spacious beach club, complete with a hammam [turkish steam bath], sauna and a spectacular spa pool that is illuminated by a large skylight. As if all that wasn’t impressive enough, the watertight aft doors mean that (sail yacht) Aquijo’s beach club can still be used when she’s sailing along at her brisk top speed of 20 knots.” Amazing…
Your next family adventure is only a mouse-click away. Let 1-800 Yacht Charters, “Deliver the Superyacht Experience” to you and your family onboard a superyacht packed with amazing comforts and amenities. VISIT https://www.1800yachtcharters.com/book-now/ to find the best yacht for your escape. Take advantage of our Best Price Guarantee and 6 star customer service.
This entry was posted in Yacht Charter News Educational and tagged Swimming pool, Jana Sheeder, Espen Oeino, Lurssen, Aquijo, president of 1-800 Yacht Charters, wellness, Solandge, yoga, Tim Heywood, lady britt, wellness vacations, hammam, pilates, beach club, wetbar, tender garage, meditation room, namaste, Finnish sauna, Evan MarshallPosted on