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Miami Yacht Show Gives Yacht Charter Maven Leg Up On The Competition

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There’s an old saying in football – when your team is on offense, “take what the defense gives you.”  In other words, make the most of the opportunities that come your way.

No one understands that mentality more than our head honcho – Jana Sheeder, President of 1-800 Yacht Charters.

Every President’s Day weekend, Jana rallies our team, and we invade the Miami Yacht Show, held in Miami Beach.  This year’s show runs from February 15 – 19, 2018.

Known predominately as a “sales” show, few yacht charter brokers attend, preferring to wait until the charter-only show season in late Spring.  What they don’t realize (and Jana does) is that many charter yachts are quietly listed  for sale, and they attend shows like Miami before entering the charter season.

We use this opportunity to inspect yachts and interview crews privately – without  our competitors trying to eavesdrop on our conversations.   With fewer distractions and interruptions, we can spend more quality time with the crews – discussing our past charters, planning fresh itineraries and activities for guests, and always looking for ways to deliver a unique Superyacht Experience to our repeat clients.


Of course, having more time to see the yachts only matters if you can get to the yachts – a tall task when the superyachts are spread across Miami Beach in two locations – one in front of the classic hotels along Collins Avenue, and the other 4 miles to the south, at Jungle Island Deep Harbor Marina.

Anyone who has visited Miami Beach during the yacht show knows the roadways are snarled by heavy vehicle congestion. It can literally take an hour in traffic to travel just one mile along Collins Avenue, with drivers cruising slowly to gawk at and take photos of the hundreds of yachts docked just feet away from the roadway.  Whether in a taxi, Uber, Lyft, or private car – it’s all the same: traffic, traffic, traffic…

Fortunately for us, Jana developed the ultimate solution to avoid gridlock – we zip around the marinas and pull up at the docks via boat!  Professional, fun, and unique – wonder what she has up her sleeve for the future?

Jana Sheeder leans on side of Jupiter yacht as it races along Miami skyline at sunset


For this year’s show, we used a Jupiter 31 center console model (after our Van Dutch 55 had mechanical problems).  [Side bar:  The Van Dutch is a stylish cruiser, and some of our superyacht clients had flown in to inspect several luxury yacht charter vessels with us.  We thought they would be bummed not to cruise “in style” on the Van Dutch 55.  Turns out they had a blast with Jana – roaring around Biscayne Bay in the fast Jupiter, and cruising up the Miami River for a dockside late lunch and sunset at the Casablanca Seafood Restaurant.  A special bonus was the sighting of a manatee and dolphins!  The Miami Magic…]



Some of our most popular charter yachts (and crews) came to town, including:

  • DOUBLE DOWN – 213 Foot Codedasa superyacht selected last season by one of our clients for a 10–day Greek yacht charter odyssey through the Ionian islands. [Click on the yacht name to see photos we took at the Miami Yacht Show…] 
  • BLISS – 145 Foot Heesen charteryacht – a fantastic modern yacht with a fun-loving crew who delivered a memorable Balearic islands yacht charter holiday to one of our Dutch clients and his family last July.
  • QUITE ESSENTIAL – 180 Foot Heesen – eco-friendly motoryacht with impressive looks and great interior comfort.  Another great superyacht for clients.



We also took the opportunity to inspect some brand new yachts for sale.  Why would we look at yachts not currently in charter?  Many buyers in the market for a brand new yacht will often buy a yacht, then enter it into the charter marketplace.  If this is done after the boat show season, there may not be an opportunity to inspect the yacht for many months.  We prefer to promote charter yachts that we have inspected, and while that’s not always the case, taking the time to look at popular, newly-built models increases the odds that we will see a new charter yacht before our competitors do.  We’re always looking for ways to stay a step ahead!

Our favorite new model at this year’s show is the NAVETTA 33, from the custom series of yachts built by Italy’s Ferretti Yachts.

Ferretti Custom Line 33 superyacht underway - heading to left of screen


Ferretti has already sold ten hulls since the model was launched in 2017.  After inspecting this yacht, it is easy to see why. The Navetta 33 Ferretti features a voluminous interior flooded with natural light through  floor-to-ceiling windows.  We walked through with one of our clients who has designed contemporary interiors for luxury suites in NBA arenas – and she was just as impressed!



So there you have it – another great yacht show for 1-800 Yacht Charters.  Jana took our team (and our clients) on some of the most popular luxury yacht charter vessels found anywhere in the world.  We also saw newly built yachts, and we’re anxious to see them enter the charter market.

Most importantly, we had the opportunity to spend quality time with our clients and share with them another aspect of our dedication to Delivering The Superyacht Experience… 

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