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London-based Exhibition Company Acquires Three US Luxury Yacht Charter And Sales Shows

Aerial view of Ft. Lauderdale International Boat Show

 

THE HEADLINE

Informa’s British-based global exhibition division makes an announcement.  It acquired Yachting Promotions Inc.  Yachting Promotions is doing business as (d/b/a) Show Management. They produce three of the world’s largest in-water boat shows.  For instance, the Fort Lauderdale International Boat Show, Yachts Miami Beach, and the Palm Beach International Boat Show.   Yachting Promotions Inc. owners are Active Interest Media.  AIM is a magazine publishing company. It is co-headquartered in El Segundo, CA and Boulder, CO, USA

 

THE PLAYERS

ACTIVE INTEREST MEDIA

  • Headquarters: El Segundo, CA
  • Number of employees: 400
  • Founded: 2003
  • Type of business: Private

 

INFORMA PLC

  • Headquarters: Zug, Switzerland
  • Number of employees: 6500
  • Founded: 1998
  • Type of business: Public

 

THE PRICE

Informa paid $133 million for Yachting Promotions Inc. (YPI). It was purchased specifically from AIM – Active Interest Media.

 

THE STORY

Show Management produced the Fort Lauderdale International Boat Show. It is held at the Bahia Mar Yachting Center in perpetuity. The company also produced the Palm Beach International Boat Show. In addition, they produce the Miami yacht and Brokerage Show. The Miami yacht show recently renamed Yachts Miami Beach.  Other shows include St. Petersburg Power and Sailboat Show and Suncoast Boat Show in Sarasota, Florida, additionally.

In 2006, Active Interest Media (AIM) purchased Show Management.  Show management was formally renamed Yachting Promotions, Inc.

A prepared statement by Andrew Clurman, AIM’s president and CEO follows. Moreover, the sale of Show Management to Informa is part of the company’s long-term strategic plan to accelerate their growth.

“AIM will reinvest the proceeds from this sale to grow our digital video, online education, marketing services, and events in our other verticals.”

 

Informa’s acquisition of Show Management equals the company’s plans. Specifically,  to expand its global exhibitions business in the U.S.A.   They also produce the Monaco Yacht Show. This acquisition consequently makes Informa Exhibitions unique. It is the world’s leading yacht show organizer.  How will shows change with the new purchase?  Will the yacht shows now have red carpets?  Specifically like the Dubai International Yacht Show (DIBS)?  Sheiks in white gowns (and 1 in a blue gown) walking red carpet between yachts at Dubai International Boat Show

 

 

THE YACHT CHARTER PERSPECTIVE

Jana Sheeder, President of 1-800 Yacht Charters

Our company president, Jana Sheeder, recently attended the 2017 edition of Yachts Miami Beach.  She and  Team 1-800 Yacht Charter team inspected several private luxury yacht charter vessels. For example,  Lurssen motor yacht MARTHA ANN, James Bond yacht  SKYFALL, and the brand new Benetti motor yacht 11.11.  Jana comments on the acquisition of Show Management by Informa.

“Informa operates over 200 trade and consumer exhibitions around the world annually.  With their global resources, I believe Informa is positioned to focus on the continued growth and success of the world’s finest boat shows.  In terms of exposure of charter yachts to prospective clients, this should be a good opportunity for cross promotion; for example, we should be able to promote a winter/spring Florida yacht charter vacation to a client while a particular yacht is here in Miami at Yachts Miami Beach – then bring that client to Monte Carlo in September and host them on the same yacht during the Monaco Yacht Show.   I’m excited by the chance to extend customer relationships across multi-show platforms and destinations.”

 

HOW TO BOOK A LUXURY YACHT CHARTER

In conclusion, learn how a private yacht charter vacation can help you.  You reconnect with others.  Family and friends joyfully spend time with you.  Embrace diverse cultures.  Rejuvenate your mind, body, and spirit.  We call it “The Superyacht Experience™.”  We want to share it with you!  

Moreover, for more information click here.  To charter your own private luxury yacht charter vessel, fill out our online form at https://www.1800yachtcharters.com/book-now-contact-us/ .  We will be in touch with you right away! 

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About Jana Sheeder

1-800 Yacht Charters. Providing The Superyacht Experience since 1976. Luxury yacht charter vacations in the Mediterranean, Caribbean, Bahamas, South Pacific, South Florida, Miami and the Keys, Italian Rivera, Belize. Megayacht charter company focused on generosity, Pay it Forward, Random Acts of Kindness, giftivism, giving back to the ocean, to the needy, and the environment with every superyachting charter. Providing eco-friendly alternatives while on yacht charters and known for 6 star customer service, experience, and generosity.

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