Informa’s British-based global exhibition division has acquired Yachting Promotions Inc. (d/b/a Show Management), the producers of three of the world’s largest in-water boat shows – the Fort Lauderdale International Boat Show, Yachts Miami Beach, and the Palm Beach International Boat Show. Yachting Promotions Inc. is wholly owned by Active Interest Media, a magazine publishing company with co-headquarters in El Segundo, CA and Boulder, CO, USA
Informa paid $133 million to secure Yachting Promotions Inc. (YPI) from Active Interest Media.
Founded in 1976, Show Management has produced the Fort Lauderdale International Boat Show at the Bahia Mar Yachting Center since inception. The company went on to become the producers of the Palm Beach International Boat Show and the Miami yacht and Brokerage Show, recently renamed Yachts Miami Beach, as well as the St. Petersburg Power and Sailboat Show and Suncoast Boat Show in Sarasota.
In 2006, Active Interest Media (AIM) purchased Show Management (formally renamed Yachting Promotions, Inc.).
According to a prepared statement by Andrew Clurman, AIM’s president and CEO, the sale of Show Management to Informa is part of the company’s long-term strategic plan to accelerate our growth:
“AIM will reinvest the proceeds from this sale to grow our digital video, online education, marketing services, and events in our other verticals.”
For its part, Informa’s acquisition of Show Management is in line with the company’s plans to expand its global exhibitions business in the U.S.A. Already the producers of the Monaco Yacht Show, the acquisition makes Informa Exhibitions the world’s leading yacht show organizer. It will be interesting to see the changes (if any) made to these yacht shows with the new purchase. Will the yacht shows now have red carpets, a la the Dubai International Yacht Show (DIBS)?
Our company president, Jana Sheeder, recently attended the 2017 edition of Yachts Miami Beach, where she and our 1-800 Yacht Charter team inspected several private luxury yacht charter vessels, including Lurssen motor yacht MARTHA ANN, James Bond yacht SKYFALL, and the brand new Benetti motor yacht 11.11. We asked Jana to comment on the acquisition of Show Management by Informa:
“Informa operates over 200 trade and consumer exhibitions around the world annually. With their global resources, I believe Informa is positioned to focus on the continued growth and success of the world’s finest boat shows. In terms of exposure of charter yachts to prospective clients, this should be a good opportunity for cross promotion; for example, we should be able to promote a winter/spring Florida yacht charter vacation to a client while a particular yacht is here in Miami at Yachts Miami Beach – then bring that client to Monte Carlo in September and host them on the same yacht during the Monaco Yacht Show. I’m excited by the chance to extend customer relationships across multi-show platforms and destinations.”
Learn how a private yacht charter vacation can help you reconnect with your family and friends, embrace diverse cultures, and rejuvenate your mind, body, and spirit. We call it, “The Superyacht Experience,” and we want to share it with you! For more information or to charter your own private luxury yacht charter vessel for the vacation of a lifetime, text “EXPERIENCE” to 305-720-7245 or fill out our online form at https://www.1800yachtcharters.com/book-now-contact-us/ and we will be in touch with you right away!
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