2012 Luxury Yacht Charter Top Trend – Wellness Vacations
2012 Luxury Yacht Charter Top Trend – Wellness Vacations
2011 to 2012
A YEAR MAKES A DIFFERENCE
Last week, we reported on an increase of newly-built superyachts entering the market, in combination with fewer weeks of yachting vacations being sold.
INCREASE IN SUPERYACHTS
In the category of yachts from 30 to 50 meters (about 100 to 165 feet), there was a 28 per cent increase in the number of yachts on the charter market in 2010. At the same time, the same market segment saw a reduction of 10.7 per cent in weekly base rates.
DECREASE
A decrease in the number of charter weeks sold worldwide (down 9 percent in 2010, from 2009) and increased competition due to a growing number of new yachts, means owners must look for new ways to attract potential customers.
MARKETING TREND IN YACHTING
So what is emerging as the newest marketing trend in 2012 to lure new and repeat clients?
WELLNESS VACATIONS…
Spa on a superyacht
SPA AND WELLNESS CHARTERS
The largest yachtsin the world have accepted the challenge to compete with the world’s best land-based spas. Exercise equipment, once a novelty on yachts and relegated to a small area on deck, has given way to fully-equipped onboard fitness centers and workout rooms.
Amels yacht, LADY S
LADY S YACHT
NFL Washington Redskins owner Daniel Snyder, for example, recently purchased the Amels motor yachtLADY S. Spa type upgrades on the 70 meter yacht include a heated Jacuzzi dip pool with swim jets and in-water exercise bar, Summit-brand deck furniture, a Turkish sauna, and full gym with Woodway treadmills, Techno Multi Cross training platform, a Synchro Excite, and stationary bicycle.
HIGH POWER III YACHT
The recently-launched 70 meter motor yacht HIGH POWER III provides an entire deck for wellness. The existence of an true “Spa Deck” shows how unique this Italian-built yacht really is.
A sauna, steam room, and fully-equipped gym are complimented by a private outdoor area with comfortable sunbeds. Adjacent massage and beauty rooms serve as suitable options for total relaxation. Breakfast, light lunches, even barbecues can be enjoyed outside on the spa deck as well, for the outside forward area has been set up with a bar and barbecue.
TRENDS IN WELLNESS
Look for 2012 to be the year onboard masseuses and wellness crew members offering aromatherapy, meditation, and yoga classes becoming commonplace on many of the world’s newest yachts.
Ms. Jana Sheeder is President of 1-800 Yacht Charters. Providing The Superyacht Experience(tm) since 1976. Private luxury yacht charter vacations in the Mediterranean, Caribbean, Bahamas, South Pacific, South Florida, Miami and The Florida Keys, Italian Rivera, Belize. Megayacht charter company focused on generosity, Pay It Forward, Random Acts of Kindness, Giftivism, giving back to the ocean, to the needy, and the environment with every superyachting charter. Providing eco-friendly alternatives while on yacht charters and known for 6-star customer service, experience, and generosity. View all posts by →
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