2011 to 2012
Last week, we reported on an increase of newly-built superyachts entering the market, in combination with fewer weeks of yachting vacations being sold.
In the category of yachts from 30 to 50 meters (about 100 to 165 feet), there was a 28 per cent increase in the number of yachts on the charter market in 2010. At the same time, the same market segment saw a reduction of 10.7 per cent in weekly base rates.
A decrease in the number of charter weeks sold worldwide (down 9 percent in 2010, from 2009) and increased competition due to a growing number of new yachts, means owners must look for new ways to attract potential customers.
So what is emerging as the newest marketing trend in 2012 to lure new and repeat clients?
WELLNESS VACATIONS…
Spa on a superyacht
The largest yachts in the world have accepted the challenge to compete with the world’s best land-based spas. Exercise equipment, once a novelty on yachts and relegated to a small area on deck, has given way to fully-equipped onboard fitness centers and workout rooms.
Amels yacht, LADY S
NFL Washington Redskins owner Daniel Snyder, for example, recently purchased the Amels motor yacht LADY S. Spa type upgrades on the 70 meter yacht include a heated Jacuzzi dip pool with swim jets and in-water exercise bar, Summit-brand deck furniture, a Turkish sauna, and full gym with Woodway treadmills, Techno Multi Cross training platform, a Synchro Excite, and stationary bicycle.
The recently-launched 70 meter motor yacht HIGH POWER III provides an entire deck for wellness. The existence of an true “Spa Deck” shows how unique this Italian-built yacht really is.
A sauna, steam room, and fully-equipped gym are complimented by a private outdoor area with comfortable sunbeds. Adjacent massage and beauty rooms serve as suitable options for total relaxation. Breakfast, light lunches, even barbecues can be enjoyed outside on the spa deck as well, for the outside forward area has been set up with a bar and barbecue.
Look for 2012 to be the year onboard masseuses and wellness crew members offering aromatherapy, meditation, and yoga classes becoming commonplace on many of the world’s newest yachts.
Rent private yacht – Ease your mind and body with a wellness vacation. Contact the 1-800 Yacht Charter specialists at https://www.1800yachtcharters.com/book-now-contact-us/ today.
This entry was posted in News and tagged wellness spa, wellness, steam room, Top trends, wellness vacations, statistics, marketing trends, High Power III, spa deck, aromatherapy, NFL, Washington Redskins, Daniel Snyder
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Lady Anne superyacht
The Washington Redskins are currently 3-1 and in 1st place in the NFC East Division, heading into week 5 of the NFL regular season. What better way for team owner Dan Snyder to celebrate the squad’s early season success than to purchase a 224-foot superyacht?
Dan Snyder, Washington Redskins owner, buys yacht
The Washington Post recently reported Snyder’s recent purchase, Amels motor yacht LADY ANNE, one of the 100 largest yachts in the world. Snyder purchased the Mediterranean yacht charter vessel with a group of investors for approximately the same price that he’ll spend on two-thirds of his Redskins payroll for the year (or, as one sports journalist described it, “…the yacht cost $30 million less than it took to secure the rights to Albert Haynesworth in free agency!”).
Motor yacht LADY ANNE was listed for sale at $86 million when it went on the market earlier this year, but sold for considerably less (sources estimate the price at or near $70 million – about one half of the cost to build the vessel).
The yacht was custom-made by Dutch shipbuilders Amels for Jerome Fisher in 2006 and named after his wife. Fisher co-founded the shoe company Nine West and sold his interest to Jones Apparel Group for $885 million in 1999. The couple lived the grand life in Palm Beach until 2008, when, according to the New York Post, they lost $150 million in the Bernie Madoff investment scandal.
The Fishers, who spent last month cruising on the LADY ANNE off the coast of France, did not respond to requests for comment about the sale.
Jana Sheeder, President of SailAway Yacht Charters and 1-800 Yacht Charters reports. No expense was spared on what is regarded as one of the finest yachts afloat.
“The owners were intimately involved in every aspect of the yacht’s design…from period furnishings to modern pieces. The yacht has the unique feel of an early 20th century ocean liner.” The massive yacht boasts vast shaded outdoor areas, together with a large pool and sunbathing space. Indoors, there is a comprehensively-equipped gym, massage area, sauna, and home theater.
The yacht accommodates 12 guests in 6 staterooms with ensuite Jacuzzi bathrooms. The master suite is a self-contained apartment with his and her bathrooms. These baths featuring rare, pure white Thassos marble. It also has a private study and adjacent VIP cabin.
According to Sheeder, there is no need to be an NFL team owner, or a fan of the Redskins to spend time aboard this yacht.
Sheeder teases,
“While we might offer a discount to fans of my hometown team, the Miami Dolphins, we will happily charter LADY ANNE to anyone who loves spending private time with their family and friends.”
LADY ANNE is available for hire this winter in the Caribbean at a rate of $497,000 per week for year-end (Christmas/New Year’s Eve) charters, and $476,000 per week for all other weeks. The yacht returns to the Mediterranean for the summer of 2012 and is available at a rate of €497,000 per week for July, August, and special events (like the Monaco Grand Prix) and €476,000 per week for all other weeks. Food, drinks, fuel and dockage are extra expenses.
Other yachts built by Amels and available for hire include motor yacht IMAGINE, motor yacht SPIRIT, and motor yacht Bel Abri. For more information, contact Jana Sheeder at 305-720-7245 or 1-800-YACHTCHARTERS (that’s 800-922-4824).
This entry was posted in Yacht Charter and tagged Mediterranean yacht charter, Superyacht, Washington Redskins, Lady Anne, Dan Snyder, Albert Haynesworth
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