Last week, we reported on an increase of newly-built superyachts entering the market, in combination with fewer weeks of yachting vacations being sold.
INCREASE IN SUPERYACHTS
In the category of yachts from 30 to 50 meters (about 100 to 165 feet), there was a 28 per cent increase in the number of yachts on the charter market in 2010. At the same time, the same market segment saw a reduction of 10.7 per cent in weekly base rates.
DECREASE
A decrease in the number of charter weeks sold worldwide (down 9 percent in 2010, from 2009) and increased competition due to a growing number of new yachts, means owners must look for new ways to attract potential customers.
MARKETING TREND IN YACHTING
So what is emerging as the newest marketing trend in 2012 to lure new and repeat clients?
WELLNESS VACATIONS…
Spa on a superyacht
SPA AND WELLNESS CHARTERS
The largest yachtsin the world have accepted the challenge to compete with the world’s best land-based spas. Exercise equipment, once a novelty on yachts and relegated to a small area on deck, has given way to fully-equipped onboard fitness centers and workout rooms.
Amels yacht, LADY S
LADY S YACHT
NFL Washington Redskins owner Daniel Snyder, for example, recently purchased the Amels motor yachtLADY S. Spa type upgrades on the 70 meter yacht include a heated Jacuzzi dip pool with swim jets and in-water exercise bar, Summit-brand deck furniture, a Turkish sauna, and full gym with Woodway treadmills, Techno Multi Cross training platform, a Synchro Excite, and stationary bicycle.
HIGH POWER III YACHT
The recently-launched 70 meter motor yacht HIGH POWER III provides an entire deck for wellness. The existence of an true “Spa Deck” shows how unique this Italian-built yacht really is.
A sauna, steam room, and fully-equipped gym are complimented by a private outdoor area with comfortable sunbeds. Adjacent massage and beauty rooms serve as suitable options for total relaxation. Breakfast, light lunches, even barbecues can be enjoyed outside on the spa deck as well, for the outside forward area has been set up with a bar and barbecue.
TRENDS IN WELLNESS
Look for 2012 to be the year onboard masseuses and wellness crew members offering aromatherapy, meditation, and yoga classes becoming commonplace on many of the world’s newest yachts.
From time to time, we like to take a light-hearted look at the world of yachting. Yacht names inspired by love is always a hoot. We still chuckle at the comments we get about our salmon skin blog [Yes, some luxury yacht charter vessels DO use salmon skin for upholstery. NO, it doesn’t smell fishy!!!].
GAME ON!
Let’s have some fun and play a game about well-known NFL owners and their personal superyachts. For every correct answer give yourself 1 to 5 points, depending upon the degree of difficulty. At the end of the blog, we’ll tell you what you win based on your total points. Let’s get started!!!
Jerry Jones, Dallas Cowboys owner and his superyacht
MULTIPLE CHOICE QUESTION
This is a multiple choice question (3 points):
In January, 2020, presidential candidate Elizabeth Warren takes aim and calls out an NFL owner and his purchase of a superyacht. On Twitter she says,
Stephen Ross, owner of the Miami Dolphins #miamidolphins
Daniel Snyder, owner of the Washington Redskins #washingtonredskins
Stan Kroenke, owner of the Los Angeles Rams
Patrick Bowlen, owner of the Denver Broncos
The answer is…
(scroll down)
Daniel Snyder is the target of Warren’s ire. Warren wants to impose a 2% surcharge on personal fortunes of $50 million or more, and a 3% fee at $1 billion. Mr. Snyder is probably happy to know Ms. Warren is no longer a candidate for president of the United States!
TRUE OR FALSE QUESTION
True or False (2 points)
Arthur Blank the owner of the Atlanta Falcons built two tenders to shuttle passengers to and from his superyacht. True of False? Blank named the tenders, “Molly” and “Max,” the names of his parents?
The answer is…
(scroll down)
TRUE
Blank actually built three tenders for his superyacht. Here is his explanation as to the names he selected for his tenders:
“I personally, carefully chose the names of our three beautiful custom Compass tenders. ‘Soul Purpose’ reflects how being at sea stirs the soul to dream of peace and happiness and a higher purpose in life. The other two tenders, ‘Max’ and ‘Molly’ were named in honor of my parents, which is my way of revering their memory and keeping them forever close to me wherever I travel. They both loved the ocean. I am sure they would have gotten a kick out of knowing I lent their names to such worthy recipients.”
QUESTION
Match Game (4 points)
This game is fairly straightforward, but easy to get incorrect. Match the name of the yacht owner with the name of the yacht he owns:
Name of OwnerName of Yacht
Daniel Snyder Kismet
Shad Khan Bravo Eugenia
Arthur Blank DreAMBoat
Jerry Jones Lady S
The answer is…
(scroll down)
Daniel Snyder owns motor yacht LADY S
Shad Khan owns motor yacht KISMET
Arthur Blank owns motor yacht DreAMBoat
Jerry Jones owns motor yacht BRAVO EUGENIA
THE CLUB
Now, let’s take a look at the NFL Owners Superyacht Club.
YACHT LADY S. Daniel Snyder is the owner of the Washington Redskins. He now takes a seat at the table in the NFL superyacht clubhouse as the owner of the 305 foot Feadship yacht LADY S. The luxury yacht charter vessel is a 2019 model and is built by Feadship. The striking exterior is a Michael Leach design and the interior is crafted by Reymond Langton. Amenities include a one-of-a-kind IMAX theater, fully-certified helipad, and four VIP suites with 8k TVs.
YACHT KISMET. This is the 312 foot yacht of Shad Khan. Khan is the owner of the NFL Jacksonville Jaguars. Lurssen Shipyard in Germany is the builder of the yacht. Espen Øeino International is the exterior designer and Reymond Langton Design is responsible for the interior. Notable features include not one but two helicopter pads, a private observation platform with an outdoor bed created for stargazing.
THE CLUB CONTINUES
YACHT DreAMBoat. This is another yacht in the 90 meter range. The 295 foot yacht is a 2019 model, built by Oceanco in the Netherlands. Arthur Blank, the owner of the Atlanta Falcons, built this yacht for his family’s personal use. Espen Oeino is the exterior designer, and Terence Disdale is the designer of the interior. Note the middle letters in the yacht’s name spell, “AMB” – the initials of the owner, Arthur M Blank. The owner has a large family of children and grandchildren, and this yacht has accommodations for up to 23 passengers.
YACHT BRAVO EUGENIA. The final member of the 90 meter NFL Owner’s Superyacht Club is this 357 foot yacht. Jerry Jones, the owner of the Dallas Cowboys owns this 2018 yacht. Oceanco is the builder, and Nuvolari & Lenard is the designer of the exterior. Reymond Langton Design is responsible for the interior. There are two helicopter landing pads. Specifically, one is on the foredeck, and another on the main deck aft. There is also a wellness center with sauna, as well as a steam room and plunge pool.
WINNER, WINNER, CHICKEN DINNER!
Did you answer all three questions correctly? If yes, you have 9 points and clearly know way too much trivial information about yachts and NFL yacht owners!!!! Just kidding! At 1-800 Yacht Charters, EVERYONE is a winner! Send an email to us at info@1800yachtcharters.com, and we’ll send you a Eco-Hero tote bag and a luxurious champagne-colored computer stylus pen. Thanks for playing!!!
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